[ website sales intelligence ]
Send the audit, not the introduction.
Salescout reads up to eleven pages of a prospect’s site, measures them against twenty checks, and hands your agency a white-label audit with a drafted email beside it. Seven to eleven minutes, and none of them yours.
One free scan. An account, no card, and the scan starts on the next screen. You send the email from your own mailbox, and Salescout sends nothing.
$ scan malerbetrieb-kessler.de
11 pages rendered
- Security response headerssecurity-headers
- HTTP Strict Transport Securityhsts-header
- Indexabilityindexability
- Titletitle-tag
- Meta descriptionmeta-description
- Canonical addresscanonical-url
- Structured datastructured-data
- Heading structureheading-structure
- Time until the page is therelargest-contentful-paint
- Page weightpage-weight
- Image sizes and formatsimage-optimisation
- Movement while loadingcumulative-layout-shift
- Display on a phonemobile-viewport
- Accessibilityaccessibility-violations
- Image alternative textimage-alt-text
- Ways to get in touchcontact-route
- Something to act on, without scrollingcall-to-action-above-the-fold
…
audit ready
[ the cost ]
The audit is the pitch, and by hand it never gets written
Count what one prospect takes you. A Lighthouse run, an accessibility pass, the headers, the certificate, robots and the sitemap, the structured data. Then the other ten pages. Then the document itself. Call it two hours, if nothing goes wrong.
By hand
- Two hours a prospect, across six tools
- A document that reads like every other audit
- Findings you cannot rank, so you never lead with them
Not at all
- An introduction, and a paragraph about your agency
- A stranger with no reason to read the second line
- A pipeline that runs on referrals and hope
With Salescout
- A domain in, an audit out, under your brand
- Every finding on the page it was found on
- A score that ranks fifty prospects by how much is wrong
[ what a scan reads ]
Twenty checks across eleven pages, and every one of them is a measurement
A scan renders the site the way a browser does and reads what came back. Nothing is estimated, nothing is bought in from a data vendor, and a check that could not be read says so rather than guessing.
A measurement, not an opinion
Every check names what it found, the page it found it on, and the number it measured there. Nothing in the catalogue judges your prospect’s copy, design or persuasiveness, because none of that is measurable and pretending otherwise is how an audit gets argued with.
Evidence a prospect can go and check.
Eleven pages, not one
The homepage plus up to ten pages the scan chooses itself: what the business sells, where an enquiry happens, what it charges. Ten blog posts describe a site nobody is trying to sell, and a homepage on its own says almost nothing about the site behind it.
The site, not the shop window.
The company, never a person
A scan takes a company identity and stops there: legal name, address, register number, role addresses like info@. Team pages, author bylines and telephone numbers give nothing, from any source, including the imprint.
No named person is collected, anywhere.
Written in your prospect’s language
The audit and the draft are produced in German or English, chosen per scan. That is the language the person reading it speaks, which is not necessarily the one you run Salescout in.
Their language, not yours.
[ who it is for ]
Agencies that already run outbound
The scan is the same one every time. What changes is the job the audit does when it lands.
- 001
Webdesign
The audit is the redesign brief, written before the first call. It names page by page what the current site costs the business, so your quote answers something the prospect has already read and half agreed with.
- 002
SEO
The technical and search findings are the first three months of the retainer, itemised. A prospect who can see the list can see why it takes three months, which is the argument that usually happens after the proposal instead of before it.
- 003
CRO
The findings that touch enquiries arrive with the page they were found on and the number behind them. That is where a test proposal has to start, and it is the part a prospect cannot supply from memory.
[ how it works ]
A domain, eleven minutes at the outside, an audit you can send
No setup, nothing to install on the prospect’s site, nobody to ask. The scan reads what is public and says who it is while it does.
Paste a domain
One prospect, and nothing else is asked for. No account of theirs, no tag on their site, no permission.
The scan reads the site
Up to eleven pages rendered, measured and checked, with the progress visible while it runs. Seven to eleven minutes, measured on our own machine rather than estimated.
Send it under your brand
Your logo, your colours, your contact routes, and a drafted mail with the recipient field empty, waiting for the address you supply.
[ a real audit ]
You will not read another agency’s audit here
An audit stays between the agency that ran it and the business it is about. That confidentiality is what protects an agency when its audit says something unflattering about a stranger’s site, and publishing one here as a sample would give it up on behalf of the prospect it was written about. Yours is covered by the same rule, which is why this frame is a list rather than a document.
[ What is in the document ]
- 01A cover in your brand, with your name on it and ours nowhere
- 02What the scan found, worst first, and what it could not read
- 03The revenue potential, once you have set the four assumptions yourself
- 04Every failed check at its worst page, with the measurement beside it
- 05What putting it right involves, in three bands of effort and no prices
- 06How it was measured, and what the tools cannot see
Findings sort into five categories, opening where the site lost most
- Technical
- Search visibility
- Speed
- Usability
- Enquiries
The free scan runs the whole catalogue over the same pages a paid one does. What it withholds is what makes an audit sendable: your brand on it, the share link and the drafted mail.
[ pricing ]
One project a year you would not have won pays for the year
Solo costs less than a small redesign. Whether that is cheap turns on one number Salescout does not have and will never print: what a won project is worth to you.
Billed once a year. There is no monthly plan.
Solo
One-person agencies and freelancers
€1,200per year
- Scans per month
- 25
- One brand profile
- Audits in German or English
- The drafted outreach mail
- Card checkout, no call
Agency
Agencies running outbound every week
€2,400per year
- Scans per month
- 100
- Unlimited brand profiles
- Your prospect list as a CSV, scanned and ranked
- Everything in Solo
- A person to write to when it breaks
Scale
Agencies running outbound at volume
€4,800per year
- Scans per month
- 300
- Everything in Agency
- The largest scan allowance
- Onboarding for your team
- A person to write to when it breaks
The month’s scans start again on the day your term renews, and unused ones do not carry over. A scan that fails costs you nothing. Agency and Scale close over a conversation. Write to sales@salescout.io.
[ faq ]
The questions agencies ask first
Will this look generic to my prospects?
Every finding names the page it was found on and the number measured there, so the document only fits the site it was run against. The sections are ordered by where that site lost the most, which means two audits rarely open on the same subject. What repeats between them is the sentence explaining why a slow page costs enquiries, and that is a definition rather than a pitch.
Will my prospect know it was automated?
They will know a machine wrote the mail, because the draft says so in a line you cannot delete and we do not offer a version without it. The audit is a different document: it is yours, under your brand, and everything in it was measured on their site rather than written about sites in general.
Would six checks not do?
Six checks find something on a slow site and nothing on a quick one, and then you are sending a prospect an audit that says their site is fine. Twenty are spread across five categories so that a fast site still has something measured about search, usability and the routes into an enquiry. The lead score needs the spread too: a score built on six checks cannot rank one prospect above another.
Can I not just do this myself?
You can, and you already know how. It is two hours a prospect across six tools, which is why it happens for the prospects you already like and not for the fifty you have never spoken to. Salescout is worth paying for at the point where you would rather send fifty of these than five.
Does Salescout send the email?
No, and there is no button that would. The draft arrives with the recipient field empty; you fill it in and send it from your own mailbox. There is no mailbox integration and none is planned, because German competition law puts the person who sent a cold mail on the hook for it, and that has to be the person who knows whether they were allowed to.
Do you find the contact for me?
No. A scan collects the identity of a company and never the identity of a person: legal name, address, register number, role addresses like info@. Team pages, author bylines and telephone numbers give nothing at all. The name in the greeting comes out of your own records.
Is scanning a stranger’s site without asking legal?
Reading a public website is. Salescout honours robots.txt with no override, names itself in its user agent so a site can refuse it by name, waits between requests, and takes no image of the site into the audit at all. What is regulated is the mail that follows, which is why you send that and we do not.
What does white label mean here, exactly?
Your company name, your logo, your colours and your contact routes on the audit, down to the title a prospect saves the file under. Two things stay whatever brand is on it, and neither is branding: the note on how the site was measured, and the data-protection block on the drafted mail, which names Salescout because the law makes us a joint controller and a controller nobody can identify has not been disclosed. One more, said plainly: the share link still opens on a salescout.io address today.
What do I get without paying?
One scan per account, no card, and it does not expire. It runs the whole catalogue over the same pages a paid scan does and shows you every finding, every measurement and the lead score. What it withholds is what makes an audit sendable: your brand on it, the share link and the drafted mail.
Why is there no monthly plan?
Because outbound is not a month-long experiment. A year is the shortest period over which an audit-led pipeline says anything at all, and the price is set for a year rather than marked up for the option of leaving after six weeks.
[ ready? ]
Scan the first domain on your list
One free scan, no card, no call. Type a domain, make an account, and read what the audit says about a site you already have an opinion about.